About Sri Balaji Agency Limited

Sri Balaji agency Limited is a Fast Moving Electrical Goods (FMEG) Company with an extremely strong global presence, thanks to our philosophy of Make in India, extensive distribution network and world class quality.

Making it in India, taking it to the world

Sri Balaji agency Limited is a leading Fast Moving Electrical Goods (FMEG) Company and a major power distribution equipment manufacturer with a strong global presence.

Sri Balaji agency enjoys enviable market dominance across a wide spectrum of products, including Industrial & Domestic Circuit Protection Devices, Cables & Wires, Motors, Fans, Modular Switches, Home Appliances, Air Conditioners, Electric Water Heaters, Power Capacitors, Luminaires for Domestic, Commercial and Industrial Applications.

Unmatched distribution strengths

The company pioneered the concept of exclusive brand showroom in the electrical industry with ‘Sri Balaji agency Exclusive Brand Stores’. Today over 1000+ Sri Balaji agency Exclusive Brand Stores across the country are helping customers, both domestic & commercial, to choose from a wide variety of products for different applications. Sri Balaji agency became the first FMEG Company to offer door step service via its initiative ‘Sri Balaji agency  Connect’. Thanks to the quality of products & quicker service, it has minimum customer complaints & highest customer satisfaction.

Vision and Mission

Research & Development

Sri Balaji Agency, a Great Place to Work

Sri Balaji India Limited has been yet again recognised as a‘Great Place to Work’ Certified™ organisation.

We had participated in an employee survey conducted by the Great Place to Work® Institute. This time almost 100% of our employees participated in the survey.

The Great Place to Work® Assessment is considered a ‘Gold Standard’ in workplace Culture assessment and no jury or individual can influence the results of the assessment.

Our company has earned this recognition based on a rigorous assessment independently conducted by Great Place to Work® Institute India.

This certification is evidence of solidarity and resilience of the Sri Balaji Family, in a highly competitive and dynamic business environment. It also reflects the pride and passion of our team to achieve greater heights and we thank you for your continuous commitment in making the organisation we are today.

About Sri Balaji India Limited

About Sri Balaji Agency

Sri Balaji Agency is a trusted provider of high-quality products and services, catering to various customer needs with reliability and excellence. With a commitment to customer satisfaction, the agency ensures timely delivery and competitive pricing. Backed by years of industry experience, it upholds integrity and professionalism in all dealings. Whether for retail or wholesale requirements, Sri Balaji Agency strives to deliver the best solutions.

Making it in India, taking it to the world

Sri Balaji Agency is a proud testament to India’s entrepreneurial spirit, committed to delivering high-quality products with a blend of tradition and innovation. 

Expanding beyond borders, Sri Balaji Agency is on a mission to take Indian excellence to the world. Through strategic partnerships, robust logistics, and a commitment to quality, we ensure that our products reach international markets seamlessly. Our vision is to showcase India’s manufacturing prowess on a global stage, bringing the essence of “Make in India” to every corner of the world.

Unmatched distribution strengths

Sri Balaji Agency stands out with its unmatched distribution strengths, ensuring seamless supply chain management and efficient product delivery. With a well-established network, we guarantee timely and widespread distribution across various regions. Our strong logistics infrastructure, coupled with strategic partnerships, allows us to cater to diverse market demands effectively. We prioritize reliability, speed, and precision in every delivery, ensuring customer satisfaction. Backed by years of expertise, we streamline operations for maximum efficiency. Trust Sri Balaji Agency for a distribution system that drives growth and success.

Vision and Mission

Research & Development

Sri Balaji Agency, A Great Place to Work

Sri Balaji Agency is more than just a workplace it is a thriving hub of innovation, teamwork, and professional growth. The company fosters a culture where employees are valued, ideas are welcomed, and excellence is the standard. 

With a strong emphasis on integrity and customer satisfaction, Sri Balaji Agency ensures that every team member feels empowered to contribute meaningfully to its success.

One of the key factors that set Sri Balaji Agency apart is its employee-centric approach. The company values its workforce and continuously invests in training, skill development, and career progression opportunities. This emphasis on growth keeps the team motivated and engaged.

Work-life balance is another important aspect of the agency’s culture. Employees are encouraged to maintain a healthy balance between their personal and professional lives, leading to higher job satisfaction and overall well-being.

Sri Balaji Agency also believes in recognizing and rewarding hard work. The company has a structured performance-based recognition system that acknowledges employees’ contributions and achievements. This not only boosts morale but also creates a culture of excellence where everyone is motivated to perform their best.

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